The Power of Words
"It" may be nothing more complicated than a letter to your mother.
"It" may be a simple thank you note for services rendered.
"It" could well be that special message for the love of your life.
"It" may be that sweaty palmed, career boosting presentation on Monday morning.
"It" will DEFINITELY generate more interest in your ads.
"It" will WITHOUT QUESTION make the difference between an ok sales letter and a piece of irresistable copy that few people can resist.
Words words words.... sorry if it sounds like a song title or a cheap plug for a board game! ... but words, and their correct use as writers, public speakers, marketeers etc are the single most powerful weapon in your armoury.
If you did not know I am sure by now you have guessed that "IT" is the power of words.
Here is todays comprehensive list of phrases, I am more than sure that you could incorporate one or many of them into your next campaign!
PHRASES A - F .... enjoy!
WARNING !
May contain HIGHLY ADDICTIVE language !
A bewildering labyrinth of facts
A blank absence of interest or sympathy
A bloodless diplomatist
A breach of confidence
A brilliant and paradoxical talker
A burning sense of shame and horror
A century of disillusionment
A certain catholicity of taste [catholicity = universality]
A cheap and coarse cynicism
A civilizing agency of conspicuous value
A cleanness and probity of life [probity = integrity; uprightness]
A commendable restraint
A condescending and patronizing spirit
A confused and troublesome time
A conscientious anxiety to do the right thing
A conspicuous and crowning service
A constant source of surprise and delight
A contemptible species of mockery
A convenient makeshift
A copious torrent of pleasantry
A course of arrogant obstinacy
A crumb of consolation
A crystallized embodiment of the age
A cynical and selfish hedonist
A dangerous varnish of refinement
A dead theological dogma
A decorous and well-intentioned person
A deep and most impressive solemnity
A deep and strange suggestiveness
A deep authentic impression of disinterestedness
A dereliction of duty
A disaster of the first magnitude
A distorted and pessimistic view of life
A dogmatic and self-righteous spirit
A duel of brains
A dull collocation of words
A fastidious sense of fitness
A fatal moral hollowness
A feeling of lofty remoteness
A feminine excess of inconsequence
A final and irrevocable settlement
A firmness tempered by the most scrupulous courtesy
A fitting interval for penitence
A flippant rejoinder
A flood of external impressions
A flourish of rhetoric
A fund of curious information
A furtive groping after knowledge
A gambler's desperate chance
A ghastly mixture of defiance and conceit
A glaring example of rapacity [rapacity = plundering]
A graceful nonentity
A great and many-sided personality
A great capacity for generous indignation
A great source of confusion
A gross piece of stupidity
B
Bandied to and fro
Based on a fundamental error
Beguile the tedium of the journey
Bemoaning and bewailing his sad fortune
Beset with external dangers
Betrayed into deplorable error
Bewildering multiplication of details
Beyond the dreams of avarice
Blended with courage and devotion
Blind leaders of the blind
Blunt the finer sensibilities
Blustering desire for publicity
Bound up with impossibilities and absurdities
Breathed an almost exaggerated humility
Bred in the tepid reticence of propriety
Brief ventures of kindliness
Brilliant display of ingenious argument
Bring odium upon the individual
Brisk directness of speech
Brutal recognition of failure
Bursts of unpremeditated frankness
But delusions and phantasmagoria
But that is beside the mark
But this is a digression
By a curious perversity of fate
By a happy turn of thinking
By a whimsical diversion
By common consent
By means of crafty insinuations
By no means inconsolable
By temperament incompatible
By the common judgment of the thinking world
By the sheer centripetal force of sympathy
By virtue of a common understanding
By way of rejoinder
C
Calculated to create disgust
Calm strength and constancy
Capable of a severe scientific treatment
Capacity for urbanity and moderation
Carried into port by fair winds
Caught unawares by a base impulse
Ceaseless tramp of humanity
Censured for his negligence
Championing the cause of religious education
Chastened and refined by experience
Checked by the voice of authority
Cherished the amiable illusion
Cherishing a huge fallacy
Childishly inaccurate and absurd
Chivalrous loyalty and high forbearance
Clever and captivating eloquence
Coarse and glittering ostentation
Coherent and continuous trend of thought
Commended by perfect suavity
Common ground of agreement
Complicated and infinitely embittered
Conceded from a sense of justice
Conceived with imperfect knowledge
Concentrated and implacable resolve
Conditions of unspeakable humiliation
Conducive to well-being and efficiency
Confused rumblings presaging a different epoch
Constrained by the sober exercise of judgment
Consumed by a demon of activity
Continuous and stubborn disregard
Contrary to the clearest conviction of his judgment
Couched in terms of feigned devotion
Credulous and emotionally extravagant
Creed of incredulity and derision
Criticized with unsparing vigor
Crude undigested masses of suggestion
Cruel and baseless calumnies
[calumnies = maliciously false statements; slander]
Cynically repudiate all obligations
D
Daily usages and modes of thinking
Dangerously near snobbery
Darkly insinuating what may possibly happen
Dazzled by their novelty and brilliance
Debased by common use
Deep essentials of moral grandeur
Deeply engrossed in congenial work
Deeply moved as well as keenly stung
Deeply rooted in the heart of humanity
Defiant of analysis and rule
Degenerate into comparative feebleness
Degenerated into deadness and formality
Degrading and debasing curiosity
Deliberate and cautious reflection
Delicacy of perception and quick tact
Delude many minds into acquiescence
Dense to the point of stupidity
Descanting on them cursorily [descanting = discussion or discourse]
Devices generally held to be discreditable
Devious and perilous ways
Devoid of hysteria and extravagance
Dexterous modes of concealment
Dictated by an overweening partiality
Differ in degree only and not in kind
Difficult and abstruse questions [abstruse = incomprehensible ]
Diffidence overwhelmed him
Diffusing beneficent results
Dignified by deliberation and privacy
Dimly implying some sort of jest
Discreditable and insincere support
Disdaining the guidance of reason
Disenchanting effect of time and experience
Disfigured by glaring faults
Disguised in sentimental frippery
Dispel all anxious concern
Displayed enormous power and splendor
Distinguish themselves by their eccentricities
Distracted by contending desires
Diversity of mind and temperament
Divested of all personal feelings
Dogged and shameless beyond all precedent
Dominated by no prevailing taste or fashion
Doomed by inexorable fate
Doomed to impermanence and transiency
Draw back in distrust and misgiving
Dreaded and detested rival
Driven towards disaffection and violence
Due to historical perspective
Dull and trite commonplaces
Dwindled to alarmingly small dimensions
E
Easy-going to the point of lethargy
Elementary principles of right and wrong
Embittered and fanatical agitation
Encrusted with pedantry and prejudice [pedantry = attention to detail]
Endless and intricate technicalities
Endowed with undreamed-of powers
Enforced by coercive measures
Enormities of crime and anomalies of law
Entangled in theological controversy
Entirely futile and negligible
Erroneous assumptions and sophistries
Espoused with extraordinary ardor
Essentially one-sided and incomplete
Eternally fruitful and stimulating
Evidently malicious and adroit
Evinces a hardened conscience and an insensibility to shame
Exact and resolute allegiance
Examples of terrific and explosive energy
Exasperating to the last degree
Excruciating cruelty and injustice
Exposed to damaging criticism
Exposing his arrogance and folly to merited contempt
Expressions of unrestrained grief
Exquisite lucidity of statement
Extraordinarily subtle and penetrating analysis
Exuberant rush of words
F
Facile and fertile literary brains
Faithfully and religiously eschewed [eschew = avoid; shun]
Fallen into the convenient oblivion of the waste-basket
Fanatical and dangerous excesses
Far off and incredibly remote
Fastidious correctness of form
Fate had turned and twisted a thousand ways
Fed by many currents from the long stream of human experience
Feigning a virtuous indignation
Fertility of argumentative resource
Fictitious and adventitious aid
Finely touched to the fine issues
Fit to stand the gaze of millions
Fits and starts of generosity
Fixed convictions of mankind
Flouted as unpractical
Foolish and inflexible superstition
Fostering and preserving order
Free from all controversial pettifogging
[pettifogging = quibbling over insignificant details]
Freighted with the most precious cargoes
Frequently recurring forms of awkwardness
Fresh and unsuspected loveliness
From the standpoint of expediency and effectiveness
Full and tuneful diction
Full of ardent affection and gratitude
Full of presentiments of some evil
Full of singular freshness, insight and power
Full of speculation and a deep restrained excitement
Fumble and stumble in helpless incapacity
